Mondee Comprehensive Brand Redesign and Implementation
As a key player in this transformative initiative, I collaborated with external resources and in-house stakeholders for a major brand redesign encompassing every touchpoint of its identity. From a fresh logo and compelling tagline to meticulous brand guidelines, my role was pivotal in reshaping the visual and messaging identity of the brand and rolling out the new direction to all parts of the company
Logo and Art Direction: Providing art direction, I played a hands-on role in refining the brand's logo. Through detailed brand consistency notes, I ensured that the logo reflected the essence and values of the brand while maintaining a cohesive visual language and provided past context on customer base to ensure we were mainting what was working and using the brand refresh to strengethen our base.
Website Redesign: A significant aspect of the project involved wireframing and overseeing the production of the brand-new website. From conceptualization to execution, I ensured that the new website presence not only adhered to the brand guidelines but also offered an intuitive and engaging user experience, as well as leaded meeting with the exectuive leadership team to present the new website direction, walk through choices and field questions. The result was a live website that seamlessly blended aesthetics with functionality.
Collateral Development: In addition to digital platforms, I extended the brand's revitalized identity to various materials. This included crafting email templates that resonated with the brand's voice and values. I also applied the redesigned brand elements to event booths, swag, and other collateral, creating a consistent and impactful brand presence across diverse mediums.
Project Management: Taking a leadership role, I orchestrated the project from ideation to implementation. Managing a cross-functional team, I ensured that timelines were met, and the final deliverables exceeded expectations. My ability to provide clear direction and maintain a unified vision was crucial in the project's success.
This comprehensive brand redesign project not only revitalized the visual identity but also positioned the brand for success in the evolving market landscape. It stands as a testament to my strategic thinking, creative prowess, and effective project management skills.
Project done in collaboration with: Interbrand, Codini, Creative direction: Megan Petrucelli, and Copy: Kate Mcfarlane
